BRANDING
PROJECT 1 - YAHNO!
The concept that the team has come up with is “Cancel Control C”. The concept reinforces the idea that this design company refuses to take shortcuts or rely on copy-paste solutions. Instead, they are dedicated to delivering bespoke, original designs that truly reflect their clients’ identities and aspirations. This branding campaign positions the company as a provider of premium, personalized design services, appealing to clients seeking distinct and memorable design solutions.
PROJECT 2 - PLACE BRANDING
The creative solution makes use of a concept called “Through our lens”. This concept invites visitors to experience Langa from the perspective of its residents and community members. This concept emphasizes authenticity, storytelling, and the power of personal narratives to connect people across cultures and backgrounds. By viewing Langa “through our lens,” visitors are encouraged to step into the shoes of locals. From the rhythmic beats of traditional music to the tantalizing aromas of authentic cuisine, Langa offers a kaleidoscope of sensory experiences waiting to be discovered. ‘’Explore Langa, Where the Pulse of the City Beckons’’

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