CAMPAIGNS

Tags to be able to enter an event (pass tags)

Poster about an event inviting people to join

Infographic about lack of opportunity for children in underprivileged areas

PROJECT 1 - WICKED PROBLEM

The campaigns main objective is to provide opportunity. It revolves around the idea that art is a source of hope and empowerment and not just a daydream but is today’s dream. Taking inspiration from the stereotype that artist make no money. There are talented young adults just staying at home and daydreaming that they will now be given an opportunity to make this dream a reality. Therefore turning a daydream into “Todaysdream”. These artworks will be exhibited in a gallery under the theme “Todays dreams,” showcasing how art can be a powerful tool for transformation and positivity in the lives of these children.
Tagline: Take the Stage

Campaign Billboard promoting Reach for a Dream Slipper Day

Two posters that show people putting slippers on

PROJECT 2 - SLIPPER DAY

The concept “Glass Slipper” created for Slipper Day campaign for the company Reach for a Dream. The concept is about reminding the children to have hope and for people purchasing the stickers for slipper day that they can help the children reach their dreams. In the famous fairytale Cinderella’s glass slippers are a symbol of hope and possibility. Reminding us that our dreams are within reach and for these children just a sticker away. When a child puts their slippers on it shouldn’t be a reminder that they are sick. But rather act as a way for them to escape the harsh realities of the world and let them fall into a world filled with imagination and wonder.�

Digitally edited pictures created for posters and mocked up onto a wall for Graphic Design Portfolio project

Digitally edited pictures created for Instagram and laid out as a Instagram carousel for Graphic Design Portfolio project

Four collateral elements for Graphic Design Portfolio project, these include stickers, tickets to an event, shoe boxes to receive at the event and a graffiti mural.

Digitally created vending machine with a screen for Graphic Design Portfolio.

Digital Illustration of a graffiti mural for Graphic Design Portfolio.

PROJECT 3 - OPP OR DROP

The objective of this campaign was to encourage South African Sneakerheads to help others feel a sense of belonging in the community, by donating sneakers they don’t wear. The Solution to strategically address the social issue of exclusion and lack of recognition due to the absence of premium sneakers. The solution was to create a transmedia Marketing Campaign that leverages the power of community engagement, inclusivity, and empowerment.